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Melbourne, Australia7 December 2026

Agency Growth Conference

7 December 2026 | MELBOURNE
SECURE YOUR SEAT NOW
What Is The
Agency GrowthConference?

Australia’s most exclusive conference for agency owners and leaders.

The Agency Growth Conference by DMA is a boutique, one-day event designed for just 50 of Australia’s leading agency owners, founders, and senior decision-makers. This intimate format gives you direct access to successful agency founders and industry experts, meaningful conversations with other agency leaders, and practical strategies you can implement immediately.

Unlike larger marketing conferences, AGC is focused entirely on the business of building, running, and scaling a profitable agency. From winning premium clients and building predictable sales pipelines to pricing, profitability, AI, automation, hiring, operations, and client retention, you’ll learn proven frameworks being used to grow successful agencies today.

With just 50 seats and no fluff, AGC brings Australia’s agency community together to learn what’s working, build valuable relationships, and discover practical strategies to build a more profitable, scalable, and sustainable agency.

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WHAT TO EXPECT
Agency Growth
 
Lead
Generation
eCommerceDigital
Strategies
Epic After
Parties
Growth
Hacking
Community
Building
B2B Marketing
Campaign
Influencer
Marketing
Leveraging AI
In Digital Marketing
Facebook
Advertising
Google
Advertising
International
Keynotes
CRO & Funnel
Optimisation

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AGC SPEAKERS
OUR AMAZING SPEAKERS
Stay tuned as the full list of speakers for the upcoming conference will be released shortly. We have an action-packed roster of high calibre marketers to bring to you!
Alexander Ando Michaelson

Partnerships & Community Manager APAC

About Alexander:

Alex is Partnerships & Community Manager APAC at Kinsta, engaging actively with partners, customers, and prospects for Kinsta through in person and online means across the diverse demographics of the Asia-Pacific region with primary focus on Australia. With deep experience also in Japan, Singapore, and the USA, Alex has a background on the agency side and in sales in his own right, targeting meaningful connections that highlight value and speak to individual needs. Managing Kinsta’s partner relationships in Australia and beyond, Alex helps marketers and agency leaders to acquire and retain new customers while streamlining their operations and improving their ROI.

Loren Bartley

AI Marketing Educator, Impactiv8

About Loren:

Loren Bartley is an AI marketing educator and digital marketing strategist with more than 30 years in technology, marketing and business, and over $50 million in client revenue generated. Over 15 years running Impactiv8, she scaled it to a 20-person digital marketing agency before going all in on AI. She now runs it with one VA and an AI workforce of around 150 specialist assistants, each built for a specific role across marketing, sales and operations, doing the heavy lifting while she sets the direction.

With more than 500 workshops delivered and over 1,000 hours of one-to-one mentoring, she helps agency owners and their teams do the same, building AI-enhanced teams that take on more clients without adding headcount, through consulting, team training and the AI Mega Success Academy. Her approach is Human-Led AI Marketing: you’re the pilot, AI is the partner.

William Wang

Founder of Black Belt Consulting

About William:

Will Wang is a growth marketer, copywriter, and entrepreneur who built and sold a 7-figure marketing agency. Over the past 8 years, he’s worked with more than 380 clients across industries ranging from SaaS to real estate, helping them generate over $50 million in sales. He’s known for his high-converting email campaigns (often getting 80%+ open rates and 12%+ reply rates) and his practical, no-fluff approach to lead generation.

He now runs ScaleTribe HW – a community and consulting platform that helps small business owners grow faster and easier using proven templates, tools, and guidance built from real-world experience. When he’s not working, you’ll find him surfing, teaching Brazilian Jiu Jitsu, or off on an adventure with his wife and kids.

Lawrence Hitches

General Manager at StudioHawk

About Lawrence:

As one of the longest-tenured members of the StudioHawk family, Lawrence has gone from being a team leader an accomplished Senior SEO Specialist, to now General Manager of StudioHawk Australian. He has proven vital in the journey to grow StudioHawk to what it is today.

Specializing in our enterprise-level campaigns, as General Manager, this responsibility includes reaching out to networks and creating relationships within the community to discuss the methods of StudioHawk. This also involves the sales side of the business, as we have found the best method is to create a foundation of trust and form a solid relationship. Lawrence forms relationships foremost and identifies if the business could leverage SEO services.

Lawrence has been working in search for eight years, having started working with Bing search to improve their algorithm. Starting in the early days of StudioHawk in 2018, he focused on helping SMEs get SEO tactics in place to reach more customers on search engines such as Google. Along the way, he became close friends with Anthony Barone, now General Manager of the UK branch, and couldn’t be prouder to see such a hardworking and honest bloke leading the charge across the pond. Lawrence’s work at StudioHawk has led the business to win multiple awards and speaks on SEO at various events & educational seminars.

Brie Moreau

Founder of White Light Digital Marketing

About Brie:

Brie Moreau is the founder of White Light Digital Marketing (WLDM) and is a seasoned digital marketer with almost 20 years of experience. He specialises in SEO, CRO, Web Analytics and now Data Science. He has trained Global Marketing Directors of companies like Coca-Cola, Pepsi, BMW, Audi and other fortune 500 companies. WLDM, is a US-based multinational agency with a world-class team of 70+ professionals focused on SEO, CRO, PPC, Web Analytics and Data Science. WLDM specialises in portfolio management for top-tier US private equity firms and e-commerce elites. Focusing on driving traffic, then revenue then exiting the company. WLDM is consistently achieving 7 figure exits and 8 figure exits in the pipeline.

Greg Merrilees

Founder of Studio1 Design

About Greg:

Greg Merrilees is the Founder of Studio1 Design and the author of Next Level Website Design: How to Stand Out in an AI Era and Convert Visitors Into Sales 24/7. Over the past decade, Studio1 has designed more than 2,000 websites and brands for founders and businesses worldwide, from service businesses and agencies through to Sylvester Stallone. Greg helps expert-led businesses find their category-of-one positioning, so they stop competing on price.

Saarika Chotai

Founder: EQHQ

About Saarika:

Saarika Chotai is the founder of EQHQ and a Growth Intelligence Architect. Over the past six years, she has worked with more than 40 agencies across Australia, plus around 40 businesses in professional services and SaaS, helping them build growth strategies, sales processes, creative campaigns and internal commercial capability to win and grow client relationships.

Having worked both inside agencies and alongside agency owners, Saarika helps uncover what makes founders commercially successful and turn that intelligence into repeatable growth systems their teams can execute.

Kyle Simpson

CEO, Loveridge Digital

About Kyle:

Kyle Simpson is CEO of Loveridge Digital, an award-winning creative and digital agency based in Bathurst, NSW, with roots in Ireland. Since co-founding the Australian business in 2019, he has built a delivery team across Australia and the Philippines producing web, video, design and HubSpot work, and rebuilt how it runs around AI agents, not AI assistants. Fourteen client “brains” hold account context any person or agent can pick up. A scoping engine prices every proposal against the rate card and flags underpriced work before it goes out. Agents handle website and support work with about an hour a day of senior review, and every analysis is checked by an independent and an adversarial agent before anyone acts on it. In 2025, Loveridge Digital won Excellence in Innovation (Regional) at the NSW Business Awards. Kyle is also COO of Stratton Studio Games, the mobile studio behind AltLife, where he runs creative production and paid user acquisition.

Audrey Gillespie

Director of Agency Partnerships, Koncept Digital

About Audrey:

Audrey Gillespie has spent her career inside agencies, and has faced every challenge at every level. She’s run client portfolios solo at scale, built out Meta & Google Ads campaigns and SEO capability from scratch, and led delivery for an agency from its earliest clients, before founding and directing her own, The Strategy Collective. That mix of sales, strategy and the unglamorous grind of fulfilment taught her exactly where agencies actually leak time and margin: in delivery, not pricing. Today, as Director of Agency Partnerships at Koncept Digital, Audrey partners with agency owners to deliver their services seamlessly in the background, covering SEO, paid media, web and design, running quietly behind the scenes so the agency stays front and centre with its clients, free to focus on growing relationships and closing sales.

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WHO WILL YOU RUN INTO?
CMOs & CEOs
In-House
Marketing Teams
Growth Marketing
Agencies
Advertising
And Full Service Agencies
Agencies For Serviced Based Businesses
Network With Other Agencies
eCommerce Agencies
Award Winning Agencies
Agencies who have attended before work with clients like
ONE TICKET OF ACTION PACKED CONTENT
GET ACCESS TO
World Class Speakers
Every speaker at AGC is carefully selected for their hands-on experience building, running, and scaling successful agencies. No gurus, no fluff—just real agency owners, founders, and industry leaders sharing the strategies behind their growth and pulling back the curtain on what’s actually working in their agencies right now.
past speakers include
Nathan Chan

Founder of Foundr Magazine

Gretta van Riel

Founder of SkinnyMeTea, HeyInfluencers

Fred Schebesta

Founder of Finder.com

Alisha Marfatia

Founder Of The Social Impact

Powerful NETWORKING EVENTS
Everyone knows you come for the content—but you stay for the connections. At AGC, relationships are built, partnerships are formed, and new opportunities emerge. Our networking sessions give you the chance to connect with fellow agency owners, founders, and speakers in a relaxed setting, sharing ideas, experiences, and a drink or two after a big day of learning.
past MIXERS
mastermind-level content
At AGC, every session is carefully curated to deliver practical, actionable strategies focused on building and scaling a successful agency. You’ll learn through keynotes, panels, and deep-dive sessions covering everything from client acquisition and profitability to hiring, operations, AI, and growth. And with only 50 attendees, you’ll have the rare opportunity to connect directly with successful agency founders and industry leaders, ask questions face-to-face, and get insights into the challenges and opportunities that matter most to your agency.
Topics Include
Growth Hacking
AI SEO
eCommerce SEO
WordPress SEO
Useing Email In SEO
Content Marketing
Latest SEO Strategies
Australia's best digital marketing conference
4.7 Excellent!
The Agency Growth Conference brings together a highly curated community of agency owners, founders, and industry leaders. It’s the perfect environment to learn from others who are building and scaling agencies, share experiences, and build valuable relationships with people who understand the challenges of agency growth.
James Norquay

Founder, Prosperity Media

I always get so much value from the Agency Growth Conference speakers. Every session is packed with practical strategies and insights I can take back to my agency and start implementing straight away.
Demi Markrogiannaki

Founder, WeTeachMe

DMA literally has in their name why you need to be here. If you’re in Australia and you’re doing marketing, you need to be here.
Tim Soulo

CMO, aHrefs

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BUY TICKETS
Your ticket is the key to all the Agency Growth Conference has to offer!
SUPER EARLY BIRD
CONFERENCE
sale price $397
full price $1,999
SAVE SAVE $1,600+!

PRICE INCREASING SOON!

Attend Australia's Leading
Agency Growth Conference
  • Standard ticket to 1 full days of the upcoming AGC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
GET THE
VIP UPGRADE
sale price $597
full price $2,499
SAVE SAVE $1,900+

SPECIAL VIP DISCOUNT!

Attend AGC
And Get All Recordings
  • Standard ticket to 1 full days of the upcoming AGC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
PLAN FOR THE EVENT
OUR AGENDA
This one day confernce is going to be full of different topics that we’ll be covering in depth with our speakers.
You will network with the industry’s brightest minds.
December7th
1 Day Event Only!
8:00 am
Main room
Register at the front desk. Bring QR Code in your ticket email and pick up your badge for access to the event!
9:00 am
Greg Merrilees
Main room
Position or Perish - How Agencies Stand Out in the AI Era
9:15 am
Alexander Ando Michaelson
Main Room
Infrastructure Partnerships As An Agency Growth Engine In 2027
10:00 am
Kyle Simpson
Main room
Agents, Not Assistants - The AI Operating System Running Our Agency
10:45 am
Morning Tea Break
Morning tea break for all attendees to stretch your legs and grab a coffee and morning tea
11:15 am
Lawrence Hitches
Main Room
How To Spot, Hire And Grow Your Next Agency Superstar
12:00 pm
Brie Moreau
Main Room
Coming Soon...
12:45 pm
Lunch Break
Take a break after a busy morning of sessions with a lunch break. Even go for a walk along the beach and get some fresh air!
1:45 pm
Loren Bartley
Main Room
How AI Builds a More Profitable Agency Without More Clients
2:30 pm
William Wang
Main Room
Coming Soon...
3:15 pm
Afternoon Tea Break
Take a break after a big lunchtime session of presentations and settle in before the end of the day!
3:30 pm
Saarika Chotai
Main Room
The Founder Bottleneck: Unlocking the Founder's Growth Intelligence
4:15 pm
Audrey Gillespie
Main Room
Margin Isn't a Pricing Problem, It's a Delivery Problem: How to Find the Profit in Your Delivery Model
5:00 pm
Day 1 Ends & Networking
All inclusive networking drinks for you to enjoy with your fellow attendees and speakers!
 
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The Conference Venue
5.0

Rating: Excellent

Le Meridian Melbourne
20 Bourke St, Melbourne VIC 3000

The Venue Is:

Cutting Edge Central Easy Access
Le Meridien Melbourne in Melbourne offers a central position with Princess Theatre just a one-minute walk away and Melbourne Museum about 0.8 miles nearby. Essendon Fields Airport is around 7.5 miles from the hotel.
Benefits & amenities: 📍 Right in the middle of Melbourne CBD 🍕 Great restaurants a short walk away ☕ Brunch spots nearby and across the road 🍸 Nearby bars and nightlife
FREQUENTLY ASKED QUESTIONS
Who attends the Agency Growth Conference?

Attendees include a mix of agency owners, founders, directors, senior leaders, and industry professionals who are focused on growing more profitable, scalable, and successful agencies.

When will the agenda be made available?

The full agenda will be published on our website as we get closer to the conference date. We’ll also announce it across our social channels and via email—so if you’ve purchased a ticket, you won’t miss a thing.

Do I have to arrive the day before the conference?

It’s not required, but we recommend it. Most attendees choose to stay on-site or nearby so they’re fresh for the event and close to all the networking opportunities happening around the conference.

Do you offer any other methods of payment aside from credit card?

Right now the only method of payment we accept is credit card.

Are tickets refundable? What happens if I can no longer go?

No, unfortunately as laid out in our terms and conditions there will be no refunds on tickets and all sales are final. If you can’t make it to the event and let us know in advance, we can transfer it to someone else on your team or to a colleague (this can only be done a week before the event date)

If you couldn’t make it to the conference for whatever reason, please email us and we’ll be happy to give you a ticket to the next conference instead, however note refunds are not possible.

Can I get a tax invoice for my ticket? My work is purchasing it for me

Absolutely, you will get a tax invoice after you have made your purchase which you can provide to your employer or use for your own accounting purposes.

What People Are Saying About AGC
The entire day is going to be full of different topics that we’ll be covering in depth with our speakers.
Anna Cheng

Head of Growth at Curious Thing AI

Fred Schebesta

Co-Founder, Finder.com

Tim Soulo

aHrefs

Jessica Walker

Consultant

William Wang

Founder of Black Belt Consulting

Our Sponsors
SUPER EARLY BIRD
CONFERENCE
sale price $397
full price $1,999
SAVE SAVE $1,600+!

PRICE INCREASING SOON!

Attend Australia's Leading
Agency Growth Conference
  • Standard ticket to 1 full days of the upcoming AGC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
GET THE
VIP UPGRADE
sale price $597
full price $2,499
SAVE SAVE $1,900+

SPECIAL VIP DISCOUNT!

Attend AGC
And Get All Recordings
  • Standard ticket to 1 full days of the upcoming AGC conference
  • Official conference networking mixer and afterparty by Kinsta (drinks included!)
  • Full day of catered lunch, morning tea and afternoon tea
  • Full access to all the video recordings from the conference (incl. all past conferences)
  • Ticket bundle pricing available on next step!
December7th
8:00 am
Main room
Register at the front desk. Bring QR Code in your ticket email and pick up your badge for access to the event!
9:00 am
Greg Merrilees
Main room
Position or Perish - How Agencies Stand Out in the AI Era
9:15 am
Alexander Ando Michaelson
Main Room
Infrastructure Partnerships As An Agency Growth Engine In 2027
10:00 am
Kyle Simpson
Main room
Agents, Not Assistants - The AI Operating System Running Our Agency
10:45 am
Morning Tea Break
Morning tea break for all attendees to stretch your legs and grab a coffee and morning tea
11:15 am
Lawrence Hitches
Main Room
How To Spot, Hire And Grow Your Next Agency Superstar
12:00 pm
Brie Moreau
Main Room
Coming Soon...
12:45 pm
Lunch Break
Take a break after a busy morning of sessions with a lunch break. Even go for a walk along the beach and get some fresh air!
1:45 pm
Loren Bartley
Main Room
How AI Builds a More Profitable Agency Without More Clients
2:30 pm
William Wang
Main Room
Coming Soon...
3:15 pm
Afternoon Tea Break
Take a break after a big lunchtime session of presentations and settle in before the end of the day!
3:30 pm
Saarika Chotai
Main Room
The Founder Bottleneck: Unlocking the Founder's Growth Intelligence
4:15 pm
Audrey Gillespie
Main Room
Margin Isn't a Pricing Problem, It's a Delivery Problem: How to Find the Profit in Your Delivery Model
5:00 pm
Day 1 Ends & Networking
All inclusive networking drinks for you to enjoy with your fellow attendees and speakers!
1 Day Event Only!

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