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The Agency Growth Conference by DMA is a boutique, one-day event designed for just 50 of Australia’s leading agency owners, founders, and senior decision-makers. This intimate format gives you direct access to successful agency founders and industry experts, meaningful conversations with other agency leaders, and practical strategies you can implement immediately.
Unlike larger marketing conferences, AGC is focused entirely on the business of building, running, and scaling a profitable agency. From winning premium clients and building predictable sales pipelines to pricing, profitability, AI, automation, hiring, operations, and client retention, you’ll learn proven frameworks being used to grow successful agencies today.
With just 50 seats and no fluff, AGC brings Australia’s agency community together to learn what’s working, build valuable relationships, and discover practical strategies to build a more profitable, scalable, and sustainable agency.
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Partnerships & Community Manager APAC
Alex is Partnerships & Community Manager APAC at Kinsta, engaging actively with partners, customers, and prospects for Kinsta through in person and online means across the diverse demographics of the Asia-Pacific region with primary focus on Australia. With deep experience also in Japan, Singapore, and the USA, Alex has a background on the agency side and in sales in his own right, targeting meaningful connections that highlight value and speak to individual needs. Managing Kinsta’s partner relationships in Australia and beyond, Alex helps marketers and agency leaders to acquire and retain new customers while streamlining their operations and improving their ROI.
AI Marketing Educator, Impactiv8
Loren Bartley is an AI marketing educator and digital marketing strategist with more than 30 years in technology, marketing and business, and over $50 million in client revenue generated. Over 15 years running Impactiv8, she scaled it to a 20-person digital marketing agency before going all in on AI. She now runs it with one VA and an AI workforce of around 150 specialist assistants, each built for a specific role across marketing, sales and operations, doing the heavy lifting while she sets the direction.
With more than 500 workshops delivered and over 1,000 hours of one-to-one mentoring, she helps agency owners and their teams do the same, building AI-enhanced teams that take on more clients without adding headcount, through consulting, team training and the AI Mega Success Academy. Her approach is Human-Led AI Marketing: you’re the pilot, AI is the partner.
Founder of Black Belt Consulting
Will Wang is a growth marketer, copywriter, and entrepreneur who built and sold a 7-figure marketing agency. Over the past 8 years, he’s worked with more than 380 clients across industries ranging from SaaS to real estate, helping them generate over $50 million in sales. He’s known for his high-converting email campaigns (often getting 80%+ open rates and 12%+ reply rates) and his practical, no-fluff approach to lead generation.
He now runs ScaleTribe HW – a community and consulting platform that helps small business owners grow faster and easier using proven templates, tools, and guidance built from real-world experience. When he’s not working, you’ll find him surfing, teaching Brazilian Jiu Jitsu, or off on an adventure with his wife and kids.
General Manager at StudioHawk
As one of the longest-tenured members of the StudioHawk family, Lawrence has gone from being a team leader an accomplished Senior SEO Specialist, to now General Manager of StudioHawk Australian. He has proven vital in the journey to grow StudioHawk to what it is today.
Specializing in our enterprise-level campaigns, as General Manager, this responsibility includes reaching out to networks and creating relationships within the community to discuss the methods of StudioHawk. This also involves the sales side of the business, as we have found the best method is to create a foundation of trust and form a solid relationship. Lawrence forms relationships foremost and identifies if the business could leverage SEO services.
Lawrence has been working in search for eight years, having started working with Bing search to improve their algorithm. Starting in the early days of StudioHawk in 2018, he focused on helping SMEs get SEO tactics in place to reach more customers on search engines such as Google. Along the way, he became close friends with Anthony Barone, now General Manager of the UK branch, and couldn’t be prouder to see such a hardworking and honest bloke leading the charge across the pond. Lawrence’s work at StudioHawk has led the business to win multiple awards and speaks on SEO at various events & educational seminars.
Founder of White Light Digital Marketing
Brie Moreau is the founder of White Light Digital Marketing (WLDM) and is a seasoned digital marketer with almost 20 years of experience. He specialises in SEO, CRO, Web Analytics and now Data Science. He has trained Global Marketing Directors of companies like Coca-Cola, Pepsi, BMW, Audi and other fortune 500 companies. WLDM, is a US-based multinational agency with a world-class team of 70+ professionals focused on SEO, CRO, PPC, Web Analytics and Data Science. WLDM specialises in portfolio management for top-tier US private equity firms and e-commerce elites. Focusing on driving traffic, then revenue then exiting the company. WLDM is consistently achieving 7 figure exits and 8 figure exits in the pipeline.
Founder of Studio1 Design
Greg Merrilees is the Founder of Studio1 Design and the author of Next Level Website Design: How to Stand Out in an AI Era and Convert Visitors Into Sales 24/7. Over the past decade, Studio1 has designed more than 2,000 websites and brands for founders and businesses worldwide, from service businesses and agencies through to Sylvester Stallone. Greg helps expert-led businesses find their category-of-one positioning, so they stop competing on price.
Founder: EQHQ
Saarika Chotai is the founder of EQHQ and a Growth Intelligence Architect. Over the past six years, she has worked with more than 40 agencies across Australia, plus around 40 businesses in professional services and SaaS, helping them build growth strategies, sales processes, creative campaigns and internal commercial capability to win and grow client relationships.
Having worked both inside agencies and alongside agency owners, Saarika helps uncover what makes founders commercially successful and turn that intelligence into repeatable growth systems their teams can execute.
CEO, Loveridge Digital
Kyle Simpson is CEO of Loveridge Digital, an award-winning creative and digital agency based in Bathurst, NSW, with roots in Ireland. Since co-founding the Australian business in 2019, he has built a delivery team across Australia and the Philippines producing web, video, design and HubSpot work, and rebuilt how it runs around AI agents, not AI assistants. Fourteen client “brains” hold account context any person or agent can pick up. A scoping engine prices every proposal against the rate card and flags underpriced work before it goes out. Agents handle website and support work with about an hour a day of senior review, and every analysis is checked by an independent and an adversarial agent before anyone acts on it. In 2025, Loveridge Digital won Excellence in Innovation (Regional) at the NSW Business Awards. Kyle is also COO of Stratton Studio Games, the mobile studio behind AltLife, where he runs creative production and paid user acquisition.
Director of Agency Partnerships, Koncept Digital
Audrey Gillespie has spent her career inside agencies, and has faced every challenge at every level. She’s run client portfolios solo at scale, built out Meta & Google Ads campaigns and SEO capability from scratch, and led delivery for an agency from its earliest clients, before founding and directing her own, The Strategy Collective. That mix of sales, strategy and the unglamorous grind of fulfilment taught her exactly where agencies actually leak time and margin: in delivery, not pricing. Today, as Director of Agency Partnerships at Koncept Digital, Audrey partners with agency owners to deliver their services seamlessly in the background, covering SEO, paid media, web and design, running quietly behind the scenes so the agency stays front and centre with its clients, free to focus on growing relationships and closing sales.

























Founder of Foundr Magazine

Founder of SkinnyMeTea, HeyInfluencers

Founder of Finder.com

Founder Of The Social Impact

PRICE INCREASING SOON!
SPECIAL VIP DISCOUNT!

The Venue Is:
Cutting Edge Central Easy AccessAttendees include a mix of agency owners, founders, directors, senior leaders, and industry professionals who are focused on growing more profitable, scalable, and successful agencies.
The full agenda will be published on our website as we get closer to the conference date. We’ll also announce it across our social channels and via email—so if you’ve purchased a ticket, you won’t miss a thing.
It’s not required, but we recommend it. Most attendees choose to stay on-site or nearby so they’re fresh for the event and close to all the networking opportunities happening around the conference.
Right now the only method of payment we accept is credit card.
No, unfortunately as laid out in our terms and conditions there will be no refunds on tickets and all sales are final. If you can’t make it to the event and let us know in advance, we can transfer it to someone else on your team or to a colleague (this can only be done a week before the event date)
If you couldn’t make it to the conference for whatever reason, please email us and we’ll be happy to give you a ticket to the next conference instead, however note refunds are not possible.
Absolutely, you will get a tax invoice after you have made your purchase which you can provide to your employer or use for your own accounting purposes.
Head of Growth at Curious Thing AI
Co-Founder, Finder.com
aHrefs
Consultant
Founder of Black Belt Consulting

PRICE INCREASING SOON!
SPECIAL VIP DISCOUNT!
Greg Merrilees
Alexander Ando Michaelson
Kyle Simpson
Lawrence Hitches
Brie Moreau
Loren Bartley
William Wang
Saarika Chotai
Audrey Gillespie